Fear-Based Pet Food Narratives: Understanding the Motives and Choosing a Rational Approach

The role of Petfood Advisor is to take a step back from these narratives and to reintroduce a more measured and analytical perspective

In recent years, a growing number of voices on the internet have claimed that industrial pet food—especially kibble—is inherently harmful or even toxic. These statements are often presented in a categorical and alarming way, leaving little room for nuance or critical analysis. However, it is important to understand that many of these claims are not … Read more

The Philosophy Behind Petfood-Score: Why We Do Not Rate Pet Food with Simplistic Scores

The ambition behind Petfood-Score is not to compete with other scoring systems,

A different approach to pet food evaluation The Petfood-Score developed within the Petfood Advisor framework (also referred to as Petfood-Score Pacta) is based on a simple observation: pet nutrition is complex, and reducing that complexity to a single simplified rating can lead to misunderstandings, poor decisions and, in some cases, negative consequences for animal health. … Read more